Competitive situation
1. Euromonitor estimated 2009 market share of Chinese watch the top ten brands are: Casio, Citizen, Rossini, Fiyta, Swatch, a hundred holy cow, Otis, King, ODM, Seiko. Casio Japan occupies a leading market position, with 20.3% market share, followed by Citizen of Japan (7.6%) and Chinese local brands Rossini (6.3%).
2. Made watches "homogenization" is more prevalent. Mainland enterprises are not seriously watch watch design, in appearance, style and material aspects of the dial, many businesses imitate each copy; Even if the design-oriented businesses, but also not been able to watch will be designed to industrial design and art design , fashion design, jewelry design and other elements fused together. Meanwhile, the lack of technology and brand, are made difficult to embark on high-end luxury watches domestic routes, but only in the middle and low market share on the market.
3. The face of powerful foreign rivals, domestic brands in hard to find the break through the road, there are some brands to obtain good market performance. Earlier in the sales of domestic brands are Rossini, according to Bo, King, FIYTA and so on. In addition, the Tianjin Seagull watch and said in recent years have tackled the world watches the "three classic" tourbillon, and asked the table, watch the moon phase calendar table three of the most advanced technology, research and development and mass production of the "double tourbillon" "Three Questions" and the "Calendar Table" and its own intellectual property products, more than 90%.
4. With the high-income groups increased spending power, the Swiss luxury watch market in China accelerated the pace of expansion. To Omega as an example: Since 1895, Omega has been committed to the development of the Chinese market for high-income customers with products and services. At present, it is self-employed in China has 7 stores and more than 150 local patent dealers.
5. According to "China Economic Weekly" survey, the mainland watch market has always been high, medium and low three-way pattern. 6,000 yuan or more high-end products, the Swiss brand is basically dominated by low-grade below RMB 1,000 products occupy most of the domestic watch business. Even if the WTO tariff reduction, 6,000 yuan more than 1,000 products, products can not enter the sphere of influence. Therefore, the 1,000 yuan to 6,000 yuan range of products is Europe, America, Japan and South Korea, Hong Kong and the Mainland separate ways companies compete for the main battlefield.
6. Imported watches began landing in the price of the watch market. In recent years, due to the reduction in import tariffs and phasing out non-tariff barriers, import brands to enter the Chinese market momentum aggressive launch of the Swiss Swatch watch to wear for children, as well as CK, Guess and other brands continue to launch new watch, not only for full dynamic young people, and even extended to the advocates of young middle-aged mind, domestic and imported watches, price competition in the increasingly fierce market rivalry.
1. Euromonitor estimated 2009 market share of Chinese watch the top ten brands are: Casio, Citizen, Rossini, Fiyta, Swatch, a hundred holy cow, Otis, King, ODM, Seiko. Casio Japan occupies a leading market position, with 20.3% market share, followed by Citizen of Japan (7.6%) and Chinese local brands Rossini (6.3%).
2. Made watches "homogenization" is more prevalent. Mainland enterprises are not seriously watch watch design, in appearance, style and material aspects of the dial, many businesses imitate each copy; Even if the design-oriented businesses, but also not been able to watch will be designed to industrial design and art design , fashion design, jewelry design and other elements fused together. Meanwhile, the lack of technology and brand, are made difficult to embark on high-end luxury watches domestic routes, but only in the middle and low market share on the market.
3. The face of powerful foreign rivals, domestic brands in hard to find the break through the road, there are some brands to obtain good market performance. Earlier in the sales of domestic brands are Rossini, according to Bo, King, FIYTA and so on. In addition, the Tianjin Seagull watch and said in recent years have tackled the world watches the "three classic" tourbillon, and asked the table, watch the moon phase calendar table three of the most advanced technology, research and development and mass production of the "double tourbillon" "Three Questions" and the "Calendar Table" and its own intellectual property products, more than 90%.
4. With the high-income groups increased spending power, the Swiss luxury watch market in China accelerated the pace of expansion. To Omega as an example: Since 1895, Omega has been committed to the development of the Chinese market for high-income customers with products and services. At present, it is self-employed in China has 7 stores and more than 150 local patent dealers.
5. According to "China Economic Weekly" survey, the mainland watch market has always been high, medium and low three-way pattern. 6,000 yuan or more high-end products, the Swiss brand is basically dominated by low-grade below RMB 1,000 products occupy most of the domestic watch business. Even if the WTO tariff reduction, 6,000 yuan more than 1,000 products, products can not enter the sphere of influence. Therefore, the 1,000 yuan to 6,000 yuan range of products is Europe, America, Japan and South Korea, Hong Kong and the Mainland separate ways companies compete for the main battlefield.
6. Imported watches began landing in the price of the watch market. In recent years, due to the reduction in import tariffs and phasing out non-tariff barriers, import brands to enter the Chinese market momentum aggressive launch of the Swiss Swatch watch to wear for children, as well as CK, Guess and other brands continue to launch new watch, not only for full dynamic young people, and even extended to the advocates of young middle-aged mind, domestic and imported watches, price competition in the increasingly fierce market rivalry.