In response to the consumer awareness
In response to the consumer awareness, as early as 1997, it created a watch distribution FIYTA brand - Hengji Li, only the business world, including watches, including Fiyta, the implementation of business integration strategy. After the 7 years of development, Hengji Li has become a nearly 40 chain stores, with annual sales of over a hundred million to the list of sales network, brand enhancement strategy for the Fiyta's played an indelible role.
In recent years, all of our work comes down to two words, that is, 'change', we have implemented and are continuing to promote a more comprehensive corporate change, discussed and revised the company's philosophy; combing the marketing process; integrated supply chain system; formed a special working group to make cross-functional organization of the sensitivity of the flexible flat; held 'FIYTA Cup' International Watch Design Competition; carried out extensive in-depth exchanges and cooperation; formed a municipal enterprise technological centers; actively promote the establishment of learning organizations.
China's watch market as early as the beginning of last century has been opened, so our domestic brands from the moment it was born to face strong competition from the Swiss brand. In this regard, Xu Dongsheng, said: "All these years of brand management Fiyta sense of crisis has been walking on thin ice, always dare not relax, because we are faced with double task, first international competition in the domestic market a firm footing, access to place; Second, the brand and not simply the products go abroad, to gain a foothold in the international market.
After ten years of brand management, the first important task Fiyta has been basically achieved, FIYTA access to the domestic watch market have a lot of honor, worthy to become the first national brand of watches, the next goal is to fine precision farming sub-markets operations, which is the implementation of our Fiyta's 'pansy' brand strategy, while continuing to strengthen the market in the mid Fiyta leader at the same time, through the operation of the brand in the high-end market and were to establish its own brand of young market, access to high-end and FIYTA young consumers in the market say. Of course, 'pansy' brand strategy is based also on the Fiyta brand in the consolidation and expansion.
In response to the consumer awareness, as early as 1997, it created a watch distribution FIYTA brand - Hengji Li, only the business world, including watches, including Fiyta, the implementation of business integration strategy. After the 7 years of development, Hengji Li has become a nearly 40 chain stores, with annual sales of over a hundred million to the list of sales network, brand enhancement strategy for the Fiyta's played an indelible role.
In recent years, all of our work comes down to two words, that is, 'change', we have implemented and are continuing to promote a more comprehensive corporate change, discussed and revised the company's philosophy; combing the marketing process; integrated supply chain system; formed a special working group to make cross-functional organization of the sensitivity of the flexible flat; held 'FIYTA Cup' International Watch Design Competition; carried out extensive in-depth exchanges and cooperation; formed a municipal enterprise technological centers; actively promote the establishment of learning organizations.
China's watch market as early as the beginning of last century has been opened, so our domestic brands from the moment it was born to face strong competition from the Swiss brand. In this regard, Xu Dongsheng, said: "All these years of brand management Fiyta sense of crisis has been walking on thin ice, always dare not relax, because we are faced with double task, first international competition in the domestic market a firm footing, access to place; Second, the brand and not simply the products go abroad, to gain a foothold in the international market.
After ten years of brand management, the first important task Fiyta has been basically achieved, FIYTA access to the domestic watch market have a lot of honor, worthy to become the first national brand of watches, the next goal is to fine precision farming sub-markets operations, which is the implementation of our Fiyta's 'pansy' brand strategy, while continuing to strengthen the market in the mid Fiyta leader at the same time, through the operation of the brand in the high-end market and were to establish its own brand of young market, access to high-end and FIYTA young consumers in the market say. Of course, 'pansy' brand strategy is based also on the Fiyta brand in the consolidation and expansion.