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No one expected the Three Kings

9. května 2011 v 5:30 |  replica watches
No one expected the Three Kings


No one expected the Three Kings to share equally in the spoils this season. But even as a member of the most celebrated basketball alliance in a generation, Bosh is still waiting for entree into sports-marketing royalty.

Aside from an existing Nike apparel deal, he has yet to star in a major national advertising campaign. His biggest post-Heat endorsement deal appears to be a Miami auto dealership once represented by Wade. He's far more famous, but apparently not richer.

"I haven't benefited yet," said Bosh, a 27-year-old power forward who signed with Miami after spending seven years with the Toronto Raptors. "I just concentrate on playing basketball, and that will take care of everything else."

James appears to be retaining his position at the center of the NBA universe, even if backlash against his Cleveland exit hurt his popularity. Wade entered the Three Kings era a top NBA celebrity, but his star power climbed a notch or two this season. The shooting guard picked up an endorsement deal with Hublot watches and last week joined the short list of athletes with their names on a Nike shoe.

Sports marketing experts say Bosh, a soft-spoken Texan with a knack for viral video, has the potential to ride his Three Kings status to NBA superstardom. But a championship will be crucial for that leap.
"The approach to the 'The Decision' really soured people to LeBron,'' McBride said, referring to the live ESPN special James arranged to announce his defection from Cleveland. Add in the Heat's disappointing 9-8 start this season, and James had to make up lost ground on the way to the playoffs. But his endorsement portfolio continued to grow.

Last month, James signed on as a spokesman for Audemars Piguet watches and became a partner at Fenway Sports Group, the Boston-based investment company that owns the Red Sox. The move made Fenway's marketing arm his exclusive representative, and made James a minority stakeholder in Liverpool FC, an 119-year-old British soccer franchise valued at a half-billion dollars.


 

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